《商业动力希子心根击》是2007来自年John Wiley & Sons Inc出除鲁版的图书，作者是Shearer, Robert。
内容简介
Praise for Business Power Creating: New Wealth from IP Assets "Business Power is an essential handbook for e来自very business leader. 360百科Creating and 销呢生已占坏之视耐立好growing IP is a critical element of innovatio左电究千放n and accelerates the transformation of knowledge to market value. Business Power provides a 感的直击号呢step-by-step approach to value creation."-Dr. Martin Fleming, Vice P理定坐适升路顺易反矛resident, Corporate Strategy IBM Corporation "It is difficult to overstate the importance of effectively managing intellectual property assets in the curr势乙审叫终核号庆ent and future 然牛歌空容技酒列商global business landscape. This book g几结athers together a unique collection of thought leader亮题固宪阻s on every aspe看影ct of intellectual property management. Wh板味凯眼牛或试动井至毫ether you a向国换劳族re interested in brand management, human capital 火延齐时management, patent portfoli负什际o management, 绍欢trade secret management, or anything in between, and whether you are an interested observer of busine手晚草又值这防买ss, or a CEO of a Fortune 500 company, you will gain something from this book."-Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LL德王滑亮众末C "Business Power provides valuable s国trategic and tactical kno停造息容范感范翻永露wledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike."-William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation
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