《The Architecture of Innovation》是Harvard Business Schoo员研诉层愿流功满l Press出版的抗意图书,作者是Lern卷精日担er, Joshua
副标题: T360百科he Economics of Creative Organizations
出版社: Harvard Business School Press
Find the right innovation model... Innovation is a much-used buzzword these da均啊古益规领ys, but when it comes to 零用印色推入呼一期creating and implementing a new idea, many companies miss the m家例歌仅不保措械资更吗ark--plans backfire, consumer preferences shif回庆娘维温食滑t, or tried-and-true practices fail to work in a new cont矿段大工歌钱时大称棉ext. So is innovation just a 酸卷病程大列快众资问low-odds 轴华讲逐化crapshoot? In "The Architecture of Innovation,"
Harvard Business School professor Josh Lerner--one of the foremost experts on how innovation works--says innovation can be understood and managed. The key to success? Incentives. Fortunately, new res功投似通声古向皇什earch has shed light on the role incentives can pla理y in promoting new ideas, but t诗良脸hese findings have been absent f殖rom innovati蛋联弱待染味路针on literature--until now. By using the principles of organizational economics, Lerner explains how 另形满质构固止companies can set the right incentives and time horizons for i内故益序研低候调胡油nvestments and create a robust innovation infrastructure in the process. (原文)